You have heard the term “anchor text” in the past, right? If you own a website, and are trying to rank well in search engines, you should answer “yes” to this. While you may have heard the words, do you really know what they mean or refer to?
Anchor text is the underlined or highlighted text that is clickable on a webpage. When clicked, it takes the clicker to a related page or resource. While both internal and external anchor text is beneficial for a site’s ranking, here you can learn more about the optimization of your internal links (these are the ones that lead to another page on your website).
When it comes to internal linking, there are several amazing resources you can use to help with this, just view website to see. However, there are also some more practical tips you can implement. Keep reading to find out what these tips are.
1. Make Use of the Keyword Link Description
When creating your internal links, you need to use the link description. This is a small bubble that is going to “pop” up when you hover your cursor over the link. It will give the user a brief overview of what they are about to link on.
While this offers a number of user experience benefits, what you may not realize is that it also offers SEO advantages. After all, you are giving search engines more information about what this link has to offer and why it has been placed in your content.
2. Avoid Stuffing Your Keywords
This is a rule you have likely heard time and time again – but it is so important, it’s worth mentioning again. You have to avoid trying to stuff your anchor text with keywords. Instead, keep things simple. Be sure that the sentence that contains the link flows naturally.
You should also avoid using anchor text that includes the precise words of the URL you are planning to link to.
3. Don’t Over Link
Have you ever stumbled upon a website where there are countless anchor text links in a single sentence? It’s pretty annoying.
It’s imperative that you don’t overdue the number of anchor texts you put in a sentence, paragraph, or body of content. While it’s a good idea to link to other, relevant content, you need to keep the end user in mind. Chances are, they aren’t going to click on all those links, and they may be so annoyed they bounce away completely.
Also, if you have created an entire site that uses this over-linking setup, then your site is going to come across as spam, to both search engines and users.
4. Choose Varied Keywords
It’s smart to combine longer key phrases and single keywords when creating your internal links. After all, Google may get somewhat suspicious if there are too many links using the same anchor text.
Also, by varying your anchor text, you can boost your site, as this helps to show that your content is relevant across several phrases and keywords.
If you want to see a significant improvement in your internal linking strategy, the be sure to use the information here. By using the tips here, you will see a significant uptick in traffic to your site and Google ranking.