The Analytics Opportunity For Marketing And Sales Alignment: An Encore Presentation | Forrester

I’m bringing this topic to the top of your inbox, so to speak, but not (just) because I’m self-promotional. Lack of alignment really does continue to plague B2B sales and marketing organizations. Last year, I began to explore this challenge with analytical methods front and center. My hypothesis: B2B marketers and sales can use a […] [from https://ift.tt/2leQDNn]