Social Media Q4 Earnings Round-up: Holiday Ads + Mystery User Numbers | Forrester

Ad revenue: “It’s every bit as certain as death and taxes.” (Meet Joe Black, 1998) … and, I’d add, “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Facebook, Inc. (inclusive of its family of products: Facebook.com, Instagram, Messenger, WhatsApp, Facebook […] [from http://bit.ly/2leQDNn]