Just Published: The Forrester Retailer Wave™ On US Mobile Apps | Forrester

Today’s Retail Apps Meet mCommerce Purpose, but Fail To Inspire Omnichannel Shopping Brendan Miller and Madeline King The Forrester Industry Wave evaluates digital experiences of firms; they highlight digital best practices from leading firms and help our clients better understand what digital strategies will best win, serve and retain customers. Retailers have more work to do […] [from https://ift.tt/2leQDNn]