Digital Out-Of-Home Advertising: Not Your Grandmother’s Roadside Billboards | Forrester

Dave Novitzky contributed to this blog. It’s January, snowy, unbearably cold, and to make matters worse, a Monday. You’re trying to make it to the weekend so you don’t need to go outside… until you see an empty lounge chair on a beautiful warm beach floating down the Hudson river. Yes, you read that right. […] [from https://ift.tt/2leQDNn]