Vevo has promoted Kevin McGurn (pictured) to President of Sales and Distribution.
McGurn was previously Chief Sales Officer since 2017.
During his tenure as Chief Sales Officer he led the company’s US and UK Sales organizations, expanded Vevo’s annual Upfront footprint and achieved record revenue numbers.
He’s also led Vevo’s push into local, multicultural, and programmatic sales and played a role in leveraging Vevo’s video distribution deals.
This newly expanded role will see McGurn work to operationalize and maximize revenue for all company partnerships including Vevo’s YouTube programming.
Vevo attracts around 25 billion views a month for its 350,000 video catalog.
“Kevin has been an invaluable member of Vevo’s leadership team and has built a stellar reputation with our clients and stakeholders.”
Alan Price, Vevo
Vevo CEO Alan Price (who joined the firm in September 2018) said: “Kevin has been an invaluable member of Vevo’s leadership team and has built a stellar reputation with our clients and stakeholders.
“In this new role, coupling Kevin’s sales expertise with his sharp focus on amplifying our distribution opportunities will bolster Vevo’s mission to maximize the value of the music video for our partners, while maintaining our unique proposition within the YouTube environment.”
“Vevo has an amazing client proposition for premium music video in market, and expanding our reach through additional distribution partners will be key to increasing our global footprint and growing our revenue.”
“Having our content be accessible in key OTT and mobile viewing environments will ensure we continue to deliver real long term revenue streams for music videos.”
McGurn added: “Having our content be accessible in key OTT and mobile viewing environments will ensure we continue to deliver real long term revenue streams for music videos.
“Our recent deal with the Amazon Echo Show device, is just one example of how we can create real value for our clients with our catalog, and as we kick off 2019 we are excited about other opportunities we can offer partners that complement our strong YouTube business.”
Elsewhere at Vevo, Bryon Schafer joined the company as SVP of Research in September 2018.Music Business Worldwide