Spotify now has more than 200m monthly active users (MAUs) around the world.
The news was broken by the service’s communications chief Dustee Jenkins, speaking at CES in Las Vegas this week.
We’ll have to wait for Spotify’s Q4 earnings announcement next month to learn the company’s exact MAU tally at the end of December last year. But speaking in an interview yesterday (January 10), Jenkins revealed that the service broke through the 200m barrier in the prior week.
That up by 20m on the 180m MAUs the firm announced at the end of Q2 2018, and 9m on the 191m MAUs it announced in Q3.
In its Q1 2018 results announcement, Spotify projected that monthly active users would end 2019 somewhere between 198-208 million. By the time of its Q3 results, that number had reduced slightly to 199-206 million.
Judging by Jenkins’ comments, it looks like Spotify finished the year at the lower end of that margin.
Speaking in an interview with Cheddar.com, Jenkins said: “It’s important to note [that] Spotify is the world’s largest global music streaming service, we’re about two times bigger than anyone else – in fact we just hit a major milestone a week ago, 200 million monthly active users. That’s a lot of people on the platform.”
“we just hit a major milestone a week ago, 200 million monthly active users. That’s a lot of people on the platform.”
Dustee Jenkins, Spotify
She added: “We’ve said all along, we want to focus on growth. We believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don’t have Spotify.
“There are still parts of the United States where Spotify is not widely used… the company has done a great job of prioritizing growth and making the service better, because there’s a lot of competition and we’re only as good as the user thinks we are so we have to continue to enhance our service.”Music Business Worldwide