Performing live at music shows is always such a rush. You play or sing to overjoyed fans and it seems like the rest of the world melts away. But it’s also necessary to think about practical elements such as admission and merchandise sales.
Get the Merchandise
The most important piece of merchandise you will sell at shows is undoubtedly your CDs. Plenty of services offer CD printing for small, independent artists if you need some way to obtain them. There are also a number of printing companies that can provide your band with personalized products such as t-shirts, bags and other items your fans will want to take home to commemorate the experience. If you perform at the same venue often, do introduce new products from time to time.
Have Some Manpower
It’s critical, and often overlooked, that you have someone available to man your merchandise table and possibly the ticket booth during the show. The individual(s) you leave in charge of sales at your show should have friendly, outgoing personalities. Attendees will be more likely to buy something from someone who is friendly and passionate about the band. Good candidates include your band’s manager, close friends, other band employees or a member of the band not performing that show. Some venues will provide someone to sell tickets for you, but you are usually on your own when it comes to staffing a merchandise table.
Use a Point of Sale System
A point of sale system is a practical necessity in the industry today, no matter how small your operation is. There are now more portable and affordable options than ever before to accept credit cards and mobile pay. Consider your needs and the pros and cons of each system before committing to one. Especially look at fees charged, how earnings will be deposited and how long it will take you to get your money.
Interact with Fans
The sales table is a great place for the band to go after the show to interact with fans. This will draw people to the table where they will hopefully be more willing to make a purchase. You can offer autographs either for free or for an additional fee. This personalized interaction will help your band create a loyal fan base.
Put good thought into the sales management at your performance venue. Doing so will help ensure you turn a profit and that your fans are satisfied.