Mixcloud has hired Joseph Strinati as Business Director of Brand Partnerships.
Strinati (pictured) is tasked with growing the audio streaming platform’s commercial relationships with both existing and new clients globally.
Prior to joining Mixcloud, Strinati was responsible for European business development at Cornerstone, the in-house creative agency of prominent media outlet The FADER.
While there, he was also European lead on the global Diageo, Coca-Cola, and Sonos accounts.
Subsequently, he headed the brand partnerships team at influential youth culture magazine LAW, working with clients such as Nike to launch their Manchester City football kit, Olympus to activate their sponsorship of London Fashion Week Mens, and Carhartt to celebrate the 100-year anniversary of their signature Chore Jacket.
Earlier in his career, Strinati served as Account Director at FRUKT, again working with Coca-Cola. As the company’s global music agency, FRUKT was responsible for all music aspects of Coca-Cola’s World Cup and Olympics activations.
“Joseph’s prior experience with global brands and intimate knowledge of the music industry makes him a perfect fit for our company.”
Nikhil Shah, Mixcloud
Nikhil Shah, Co-Founder of Mixcloud said: “As we enter the next phase of Mixcloud’s growth, we’re excited to have an experienced business director like Joseph on board to help us create cultural value for brands, as well as contributing to the communities and scenes that we’re passionate about.
“Joseph’s prior experience with global brands and intimate knowledge of the music industry makes him a perfect fit for our company.”
“I’m excited to combine [my] experience with the strength and reach of the Mixcloud community, in order to create campaigns that bring brands and cultural communities closer together.”
Joseph Strinati
Strinati added: “I’ve spent the last 10 years helping brands resonate in culture.
“I’m excited to combine that experience with the strength and reach of the Mixcloud community, in order to create campaigns that bring brands and cultural communities closer together.”
In December Mixcloud launched a ‘fan-to-creator’ subscription service called Mixcloud Select.
In November the platform inked a multi-year direct licensing agreement with Merlin, following other recent agreements with Universal Music Group and Warner Music Group.
Music Business Worldwide
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