Gillette’s Biggest Mistake — And How To Fix It | Forrester

This video gives a 2 minute summary of the biggest mistake Gillette has made with the “We Believe” campaign, and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins:  Brands Forget The Rules of Modern Marketing When Crisis […] [from http://bit.ly/2leQDNn]