Ebro Darden has been appointed as Apple Music’s Global Editorial Head of Hip-Hop and R&B, effective immediately.
For the past four years, since the platform’s launch, New York-based Darden (pictured) has been a standout DJ/presenter on Apple’s Beats 1 global livestream service.
He effectively succeeds Carl Chery at Apple Music, who left his role as hip-hop programming head at the Cupertino company in the first half of last year to join Spotify.
In his new role, Darden will manage a team of Hip-Hop and R&B editors as they build out editorial plans for artists, albums and song releases.
He is tasked with seeking out talent in the United States and around the world, as well as ‘finding ways to connect with urban music communities and beyond’.
On his Beats 1 show, Darden has put the spotlight on artists such as Meek Mill, Cardi B, Ariana Grande, Janelle Monae, Jennifer Lopez, J Balvin, SZA, H.E.R, Migos, Miguel, Leon Bridges, Lil Yachty, Khalid, Chance the Rapper and many more.
His Beats 1 show will continue to broadcast following his promotion in its current time slot on M-TH from 3-5PM EST.
He will also continue to host Ebro In The Morning, his successful New York morning radio show on Hot97 (WQHT) which airs M-F from 6AM to 10AM.Music Business Worldwide