Tuesday, January 29, 2019

Consumer Marketing 2019: Beyond The DTC Revolution | Forrester

Warby Parker. Everlane. Casper. MVMT. Bombas. Harry’s. The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need. But questions abound about what’s driving the increased supply […] [from http://bit.ly/2leQDNn]

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