Ebro Darden, NYC's Hot 97 morning personality and Apple Music Beats 1 host has been named Apple Music's head of global editorial for hip-hop and R&B. In addition to his current roles, Darden will now also manage a global team of hip-hop and R&B editors in developing editorial strategies for artists and releases.
Carl Chery had a similar roll at Apple Music prior to exiting for Spotify last April.
"Black music comes from the community, Darden told Billboard after the announcement. : This is music made by people living real lives and artists speaking on behalf of those real lives."
“If we’re doing our job,” he continues, “we’ll be able to get down at the community level and connect with people to not only help artists service their communities but help those communities thrive. This is a global position as well. So, as we build this out, I’ll be doing the same thing I want to do in America in the U.K., Africa, India, Japan, Brazil and other countries. I’ll be wherever R&B and hip-hop are being consumed and working to create communication amongst communities around the world through Apple Music — making sure that black music is getting recognized and developing the next superstars.”