Trends in Marketing Measurement You Need to Follow in 2019 | Forrester

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data-and-analytics enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point you […] [from https://ift.tt/2leQDNn]