Wednesday, December 5, 2018

The TV Industry is Stumbling Toward Customer Centricity | Forrester

I’ve just returned from a few days in the sun, having once again participated in Beet.TV’s annual BeetRetreat. (Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off. Why? Well, we know that consumer attitudes about advertising are not […] [from]

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