Monday, December 10, 2018

Songwriter busbee launches JV music company Altadena with Warner Bros. Records | Music Business Worldwide


Grammy-nominated Warner/Chappell songwriter and producer busbee has launched a music company called Altadena as a joint venture with Warner Bros. Records.

Altadena has also entered into a worldwide publishing agreement with Warner/Chappell Music to provide support for its roster of songwriters and additionally it has established a creative partnership with Red Light Management.

Busbee (pictured) has enjoyed success with artists ranging from P!nk, Usher, Gwen Stefani, and Jon Bellion to Florida Georgia Line, Maren Morris, Lady Antebellum and Keith Urban.

Overseeing operations for Altadena will be GM and VP of Creative Daniel Lee, Nashville Creative Director Noreen Prunier, and LA Creative Director Kelly Benini.

“Busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres.”

Aaron Bay-Schuck, Warner Bros. Records

Busbee, Founder and CEO, Altadena, said: “I have taken steps throughout my career to pursue meaningful music and strong relationships.

“With the launch of Altadena, I’m excited to continue this pursuit in partnership with the incredible teams at Warner Bros. Records, Warner/Chappell and Red Light.”

Aaron Bay-Schuck, Co-Chairman and CEO, Warner Bros. Records added: “At Warner Bros., we constantly seek to do business with the best and brightest creative minds and risk takers.

“Busbee’s inventive and experimental approach to songwriting makes him an incredible talent.”

Carianne Marshall, COO, Warner/Chappell Music 

“Busbee not only has an impressive track record of artist development but also of producing as well as writing top hits across multiple genres.

“He has the passion for spotting new talent and the vision to fuse the worlds of country, pop, and alternative in truly refreshing ways. We look forward to collaborating with him on this new venture.”

Carianne Marshall, COO, Warner/Chappell Music said: “busbee’s inventive and experimental approach to songwriting makes him an incredible talent, and we are happy to expand our relationship with him as he continues to grow, now as an entrepreneur, with the start of his new company Altadena.”Music Business Worldwide

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