The Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) has appointed Rebecca Greenberg as the Executive director of its Music Department, effective immediately.
In her new role, Greenberg will oversee SAG-AFTRA’s activities in the music industry, including the negotiation and administration of collective bargaining agreements with the major and independent record labels, artist and performer relations, as well as collaboration with the organizing and government affairs departments.
She will report jointly to Chief Operating Officer and General Counsel Duncan Crabtree-Ireland and Chief Contracts Officer Ray Rodriguez.
Over the course of her 20-year career, Greenberg has held leadership positions in music advocacy, working for leading live and recorded music organizations.
Greenberg has worked for Irving Azoff at his various companies, including The Madison Square Garden Company / The Forum, Azoff Music Management, and Global Music Rights.
Previously, she was head of government relations for Live Nation Entertainment and Ticketmaster.
In 2004, Don Henley and Azoff hired Greenberg to be the national director of the Recording Artists’ Coalition, a nonprofit recording artist advocacy organization started by Henley and Sheryl Crow that lobbied for artists’ rights.
She also worked for the Screen Actors Guild from 2001-2004, after working on Capitol Hill as well as for the Clinton administration.
“Her unique experience, insight and relationships, and her longstanding commitment to artists’ rights, make her uniquely positioned to advance the union’s music industry initiatives.”
“We’re pleased to announce Rebecca Greenberg will join SAG-AFTRA as our executive director, music. Her unique experience, insight and relationships, and her longstanding commitment to artists’ rights, make her uniquely positioned to advance the union’s music industry initiatives,” said Crabtree-Ireland.
Rodriguez added: “Rebecca is familiar with the changes in the music industry, has a passion for artist relations and is well positioned to lead our Music Department. Her reputation in the music industry precedes her. We’re excited to have her join the team.”
“I am thrilled to join SAG-AFTRA and am looking forward to working with the team to continue protecting and advocating for our sound recording artists.”
Greenberg said: “I am thrilled to join SAG-AFTRA and am looking forward to working with the team to continue protecting and advocating for our sound recording artists.”
“The music industry is constantly evolving and our artists are showcased everywhere ̶ from radio to digital platforms ̶ so it’s imperative to work with our members and allies to ensure that our artists’ rights are protected and that they are fairly compensated for their work.”
In October SAG-AFTRA reached a ‘tentative’ three-year agreement with record labels on a successor contract to the SAG-AFTRA National Code of Fair Practice for Sound Recordings.Music Business Worldwide