Camille Yorrick has been promoted to EVP, Creative Content, RCA Records.
She previously held the role of SVP, Video Production and will remain in the company’s New York headquarters.
In this elevated role, Yorrick will curate and manage creative partnerships with RCA’s roster and ‘top tier’ content creators.
She will also oversee the label’s premium content strategy where she will create, design and manage various programming (short and long form) to be distributed via third party outlets.
Yorrick will continue to oversee the development and production of RCA’s music visuals for its artists and RCA branded content.
Yorrick is an award-winning video producer who has been with RCA since 2014.
After being Grammy nominated for her work on Beyoncé’s documentary, Yorrick joined RCA to run the video production department.
She and her bi-coastal team have created visual content (music, long and short form videos) for artists including Childish Gambino, P!NK, Justin Timberlake, Khalid, ZAYN, and more.
She was an integral part of the team behind the creation and strategy for the Childish Gambino video for This Is America.
Yorrick began her career as a director’s assistant to award winning director, Diane Martel, who at that time was spearheading all creative for the budding superstar Mariah Carey.
After working with Diane, Yorrick went on to produce music videos and content for Columbia Records, Sony Music Entertainment, Interscope Records, and a slew of independent clients.
“Camille has been the driving force behind all of our visual content. From Childish Gambino to P!NK to Khalid, her work largely speaks for itself.”
John Fleckenstein, RCA Records
Yorrick said: “I’m really excited about this new phase. The role that visual content plays in culture is vital to our business.
“I look forward to building on RCA’s current impact in this space and developing new global opportunities. Thank you, Peter Edge, John Fleckenstein and Joe Riccitelli for your continued support and vision.
“With RCA’s talented staff, and a groundbreaking roster that is growing every day, the future is full of dynamic possibility.”
“With RCA’s talented staff, and a groundbreaking roster that is growing every day, the future is full of dynamic possibility.”
Camille Yorrick
John Fleckenstein, Co-President, RCA Records added: “Camille has been the driving force behind all of our visual content. From Childish Gambino to P!NK to Khalid, her work largely speaks for itself.
“She has a world-class creative ‘eye’ and her impeccable relationships in the artist and creative communities make her a vital member of our team.
“I am thrilled to see her lead our creative content growth at RCA as well as solidify her standing as one of the accomplished creative executives in the business.”Music Business Worldwide
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