PPL and SAMI, the collective management organisations (CMOs) from the UK and Sweden have teamed up with Auddly to support performers with the management of their sound recordings data when making music.
Auddly is a Swedish start-up co-founded by songwriter, producer and singer Max Martin and former ABBA co-frontman Björn Ulvaeus.
Auddly’s product is an app and web-based tool that helps with the collation of music metadata to ensure the correct allocation of money owed to performers and songwriters.
The joint initiative between PPL, SAMI and Auddly has led to the creation of a performer verification mechanism.
Auddly users who are performer members of either PPL or SAMI are able to verify their membership and retrieve their International Performer Number (IPN) from within the Auddly product.
IPN numbers are a unique universal identifier used to identify performers in data exchanges between CMOs around the world.
IPN numbers are issued by SCAPR, the not-for-profit umbrella organisation that represents performer CMOs.
An Auddly user who is a PPL or SAMI performer member will be able to use the unique login details that they use for the online management of their CMO account (via myPPL and Mina Sidor) within Auddly to then verify their membership and retrieve their IPN.
When a performer’s IPN has been stored in Auddly, it can be included in the ‘label copy’ relating to a particular recording exported from Auddly for record companies.
“Capturing this data accurately and completely from the start enables CMOs to allocate money to performers, so this is a significant step towards securing correct compensation.”
Niclas Molinder, Auddly
Niclas Molinder, Founder and CEO, Auddly said: “We are delighted to launch the CMO integration in Auddly as well as working closely together with PPL and SAMI in order to help musicians, producers and artists to manage their metadata efficiently.
“Capturing this data accurately and completely from the start enables CMOs to allocate money to performers, so this is a significant step towards securing correct compensation. Early data identifiers are key in order to form a sustainable music industry and this is an important part of making Auddly the global reference point for all song metadata.”
Peter Leathem, Chief Executive Officer, PPL added: “Everyone in the music industry benefits from improved sound recording metadata management. Robust standards and effective identifiers reduce the cost of processing data and improve the accuracy of returns to performers and record companies.
“Auddly recognises this and the importance of capturing accurate and complete metadata about performer contributions to sound recordings early in the creative process. Our partnership with SAMI and Auddly fits perfectly with our wider strategic objective to continue standardising and improving the data supply chain across the world.”
“Our partnership with SAMI and Auddly fits perfectly with our wider strategic objective to continue standardising and improving the data supply chain across the world.”
Peter Leathem, PPL
Stefan Lagrell, Chief Executive Officer, SAMI said: “Swedish musicians are commercially successful across the globe and SAMI is the home of Swedish musicians.
“Improved sound recording metadata and effective unique identifiers for performers enable us to be even more effective in monetising performers rights and collecting for Swedish performers around the world.
“Sweden is renowned for an innovative approach to music technology, therefore partnering with PPL and Auddly, a Swedish music tech start up to improve services to performers continues to embed SAMI at the heart of the evolving Swedish and global music ecosystem.”Music Business Worldwide