Driving fans to an artist's site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own
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Guest post from Single
You drive traffic to your website. Why do you send fans elsewhere to download your music?
Not only are you giving DSP’s a cut of your revenue, you’re also missing out on data that accompanies the sale. Who purchased a digital version of your album after they bought your new t-shirt? If 1,000 fans purchased the deluxe version of your album, where are these passionate fans located?
This is crucial information when planning releases, bringing on a producer, collaborating with other musicians, hiring a manager, getting radio airplay, working with a PR firm, and booking a tour.
One way to create your own web store is through Shopify, a powerful e-commerce platform packed with tons of tools for merchants. From invoicing, setting up a domain, building out a web store, managing products and inventory, fulfilling orders and handling payments - Shopify does it all.
But what about artists who already operate a store on their own website, or aren’t interested in a full-featured service?
Welcome Shopify Lite
Integrate Shopify Lite with your current website, whether you use Squarespace, Wordpress, Weebly or built it entirely yourself.
Shopify Lite is a great way for artists of any size to manage e-commerce. The service allows you to sell music directly from social media and provides a POS system so you can take your store on the road. You can communicate with customers via messenger - to both provide support and even complete entire orders.
When paired with the Single Music app, Shopify Lite provides even more benefits for artists:
1) Physical & Digital sales reporting to Nielsen Soundscan for the Billboard Charts
2) Bundle a digital download with any product sold through your store
3) Release management tools including automated digital delivery on release date
Shopify Lite + Single Music = Freedom for Artists
Questions? .
- Joe
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