“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours | Forrester

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […] [from https://ift.tt/2leQDNn]