They say that music can bring even the most bitter of enemies together. I think they do. Do they say that? I might have just made that up. Whatever, Apple Music is going to be available through Amazon’s Echo devices from next month. It’s a Christmas miracle!
Actually, in the ongoing battle between the tech giants to do each other’s products down, things between Apple and Amazon have warmed recently. Last year an Amazon Prime Video app launched on Apple TV, shortly after Google’s YouTube app had been dumped from Amazon devices.
In a statement, Amazon said that playing music is the most popular use of its Echo smart speakers, so it makes sense to get as many services on board as possible in order to sell those devices, despite Amazon having its own on-demand streaming service to promote.
Apple, of course, has its own competing smart speaker device with the overpriced HomePod. But, while it’s made it a pain in the arse to use anything other than Apple Music on its own speaker, Apple nevertheless seems happy to let rival devices become more consumer friendly.
SVP of Amazon Devices, Dave Limp, says: “We are committed to offering great music providers to our customers and since launching [our] Music Skill API to developers just last month, we’ve expanded the music selection on Alexa to include even more top tier services. We’re THRILLED to bring Apple Music – one of the most popular music services in the US – to Echo customers this holiday”.
Apple Music will officially arrive on Echo devices in the US on 17 Dec.[from https://ift.tt/2lvivLP]