Will SAP’s Acquisition Of Qualtrics Help Propel Them Forward In The AOC? | Forrester

Yesterday, SAP announced that it is acquiring Qualtrics for a hefty $8 billion in cash. For SAP, this does make some sense. SAP is often perceived as being a legacy provider that struggles to play in the consumer space, and this acquisition may be able to help it make a larger data play. It may […] [from https://ift.tt/2leQDNn]