Universal Music Group has become the first major label to licence popular African music download and streaming service Boomplay. The service, boasts 36 million users in multiple African markets and is adding 2 million users monthly.
Before the UMG, Boomplay offered more than two million mostly regional songs and thousands of music videos.
Launched in 2015, Boomplay is jointly owned by China's Transsnet Music Limited JV and NetEase.
“This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers,” said Ezegozie Eze Jr, GM of Universal Music Nigeria, “We are delighted to be the first global music company to partner with Boomplay and look forward to bringing the extraordinary creativity of our artists to as many Africans users as possible.”