Thursday, November 8, 2018

The Content Localization Gap: Bridging the gulf between tech buyer expectations and vendor content | Forrester

B2B buyers increasingly expect contextual content tailored to their unique circumstances, which means an ongoing challenge for B2B technology marketers is crafting engaging content that appeals to customers across different touchpoints. However, most technology vendor content falls short of these expectations. In our recent study, 60% of buyers stated that vendors give them too much content, […] [from]

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