Here are some stark statistics for those who rely on social media to market music: In the United States Facebook, Twitter and Snapchat are no longer adding new users. In fact Facebook’s daily user base has been the same for the 9 months. Twitter and Snapchat both actually lost users in the U.S. and North America, respectively, over the last 6 months.
It's not all bad news for music markers. Social media still delivers a massive audience and most are continuing to grow in other countries.
But the stats are a reminder that what works today, may not work tomorrow.