Tuesday, November 13, 2018

Rethink The In-House Agency Hype | Forrester

CMOs Should Rethink Their Efficiency Argument For An Effectiveness Strategy Headlines blustering about in-house agencies have marketers buzzing and agencies fretting. While the in-house trend has grown in popularity, it still lacks in maturity. Forrester partnered with leading industry association, In-House Agency Forum to track the progress of in-house development. Here’s what we know: Popularity […] [from https://ift.tt/2leQDNn]

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