Thursday, November 8, 2018

Predictions 2019: Consumer Power Pushes Marketers To Better Data and Experiences | Forrester

“I get knocked down, but I get up again.” – Chumbawamba   Halfway through the 20-year-long Age of the Customer, empowered consumers are more informed about their purchases, demand data privacy, and dictate the experiences that they want. Brands have been beaten down with every misstep, many of which snowballed into broad PR crises: United Airlines, Wells Fargo, Starbucks, Uber, Facebook, Ryanair – need we go on? But brands won’t stay down for long. In 2019, we predict that marketers will address consumer power head-on:  Companies seek data […] [from]

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