Partner Relationship Management (PRM) Comes Of Age | Forrester

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation.   Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […] [from https://ift.tt/2leQDNn]