Tuesday, November 13, 2018

Pandora rolls out new podcast recommendation technology in beta | Music Business Worldwide

It looks like Spotify’s not the only music streaming platform banking on the power of podcasts.

Pandora has unveiled its own personalised podcast offering and will roll out beta access to select listeners on mobile devices starting today (November 13).

The platform’s podcast’s are powered by the Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations.

At launch, Pandora has partnered with publishers including APM, Gimlet, HeadGum, Libsyn, Maximum Fun, NPR, Parcast, PRX+PRI, reVolver, Slate, The New York Times, The Ramsey Network, The Ringer, WNYC Studios, and Wondery, and will continue to feature existing podcast content including Serial, This American Life and Pandora’s original Questlove Supreme, with many more to come in the future.

These partnerships introduce hundreds of popular podcasts across a wide variety of genres including News, Sports, Comedy, Music, Business, Technology, Entertainment, True Crime, Kids, Health and Science, offering inspiring audio experiences for a variety of diverse interests.

Similar to the Music Genome Project, which Pandora has used since 2005, the Podcast Genome Project recommends podcasts to listeners by evaluating content based on more than 1,500 attributes from MPAA ratings, to production style, content type and host profile.

It uses machine learning algorithms, natural language processing, and collaborative filtering methods combined with in-house curation.

“Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”

Roger Lynch, Pandora

“It might feel like podcasts are ubiquitous, but, 83% of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start,” said Roger Lynch, Chief Executive Officer, Pandora.

“Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”

“The Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next.”

Chris Phillips, Pandora

Chris Phillips, Chief Product Officer, Pandora added: “With the introduction of podcasts, listeners can now easily enjoy all of their audio interests – music, comedy, news, sports, or politics – on Pandora, the streaming service that knows their individual listening habits the best.

“The Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next, and will serve it up through a seamless in-product experience that is uniquely personalized to each listener and will continue to grow with their tastes over time.”Music Business Worldwide

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