MelodyVR has appointed the Emmy, BAFTA and Rose D’Or nominated music executive Iain Funnell as SVP Creative, Content and Editorial.
Funnell will join MelodyVR effective immediately and will spearhead the company’s creative output and original content strategy, whilst working closely with Melody’s in-house production and post production teams.
He will report to Chief Executive Officer and Founder Anthony Matchett.
Funnell will work in partnership with both artists and record labels to produce VR content as well as developing a number of “new and exclusive formats”, which MelodyVR claims will make it “easier for artists to engage with VR as part of their campaigns”.
Funnell previously created and launched Globe Productions, Universal Music’s creative arm where he created and exec produced formats such as the series Launched at Red Bull Studios, The Passions of Girls Aloud as well as a commercial campaign for the World Wildlife Fund and an award-winning VR campaign for Years & Years & Samsung.
His feature length documentaries included the Emmy nominated Queen Day’s of Our Lives, Bafta nominated Professor Green’s Suicide & Me, Paul McCartney/Wings Band on the Run and Rose D’Or nominated entertainment special, Take That Come to Town for ITV1.
“I’m excited to collaborate with artists and labels to deliver innovative and immersive experiences on a global scale.”
Funnell said: “As VR crosses over into the mainstream and we start to see the power and creative potential for the technology.
“I’m excited to collaborate with artists and labels to deliver innovative and immersive experiences on a global scale.
“I’m really looking forward to joining Anthony, Steven, Nikki and the rest of the MelodyVR team in reaching new heights for VR.”
“At MelodyVR, our passion lies in creating amazing immersive experiences that connect artists and fans like never before.”
Anthony Matchett, MedlodyVR
Anthony Matchett added: “At MelodyVR, our passion lies in creating amazing immersive experiences that connect artists and fans like never before.
“Iain is relentlessly creative and has a proven track record in producing major projects that have really delivered for artists, labels and fans alike.
“I look forward to working with Iain as we create new formats and content, whilst working towards our goal of delivering the most incredible VR experiences possible.
“In this rapidly evolving industry, where technology advances at lightning speed and our only creative limitations are imagination itself, Iain’s proven track record and experience will no doubt lead to great developments for both MelodyVR and for VR content in general.”
MelodyVR has partnerships across the music industry, including deals with major and independent labels, publishers and venues and has teamed up with various artists.
In June MelodyVR launched its app in eight additional markets and added new content from a number of British artists.Music Business Worldwide