UK Media & Entertainment group Global has ‘stormed’ into the podcasting business, adding a catalog of 1,500 ‘premium’ podcasts to its Global Player app.
Global is the home of radio brands including Heart, Capital, Smooth, Classic FM, Radio X, LBC, Capital XTRA and Gold.
In what the firm describes as a ‘strategic move’, the podcasts added come from variety of publishers, including the BBC.
According to Global, the move ‘creates opportunities for brands to invest in digital audio advertising’ via Global’s digital audio advertising platform, DAX, (which recently extended a deal to be SoundCloud’s exclusive sales partner in the UK).
Curated by ‘audio industry experts’ at Global, the new section features hit podcasts such as Serial, Stuff You Should Know alongside original podcasts produced by Global – Global Original podcasts – such as The Chris Moyles Show on Radio X, Ellie And Anna Have Issues and a library of historical LBC programming.
Podcasts can be streamed or downloaded for offline listening.
The app also provides updates on popular artists, as well as news, updates and information about music events.
This is the first significant update to the Global Player since its launch and Global will roll out further developments in the coming months and years.
The new podcast feature is currently available on the IOS apps, with Android following in early 2019.
“We’re so excited to bring this huge dimension to Global Player, Global’s entertainment hub.”
James Hickman, Global
James Hickman, Global’s Director of Digital, said: “We’re so excited to bring this huge dimension to Global Player, Global’s entertainment hub.
“We wanted to build a deep and content rich experience, as well as a one stop shop for Podcasts. Global Player is now that place.”
“We’re very excited and proud to bring this massive new functionality to Global Player, Global’s entertainment hub.”
Ashley Tabor OBE, Global
Ashley Tabor OBE, Global’s Founder & Executive President, added: “The simplicity of design, smart functionality and surfacing of content, great search and easy downloads, as well as the huge variety of content from so many publishers, makes Global Player the best podcast platform out there.
“We’re very excited and proud to bring this massive new functionality to Global Player, Global’s entertainment hub. It’s growing fast.”Music Business Worldwide