Forrester Retail Wave: European Retailers Are Raising The Bar For Mobile App Experiences | Forrester

My colleague Alex Causey and I have now finished the second European Retail Wave. This year we  evaluated the functionality and usability of six European retailer’s mobile apps. For retailers with a pan-European presence we selected one European market in which to evaluate the retailer’s app [by selecting that market as the location within the app […] [from https://ift.tt/2leQDNn]