Archie Davis has been appointed SVP, Marketing at RCA Records.
In addition to his appointment, RCA has entered into a new joint venture label with Davis (pictured) entitled Six Course Music Group.
As SVP of marketing, Davis will oversee innovative marketing campaigns for the company’s diverse artist repertoire by ensuring that the artists are supported by the right creative resources to grow their brands and careers.
In addition to his role at RCA, Davis is the CEO of Six Course Inc, a creative agency and production company.
Within the agency will live Six Course Music Group where Davis will discover, sign and develop artists under the Six Course Music Group/RCA Records imprint.
Archie Davis is an award-winning entertainment-marketing executive who has created some of today’s most prolific and celebrated campaigns for artists and brands.
Davis and his Six Course team’s recent campaign for fast food company Wendy’s featured a five-track mixtape titled We Beefin?.
The project has won nine Cannes Lions awards and four Clio awards including a Grand Prix.
Since its debut, We Beefin?, has garnered over a half billion social media impressions, and delivered Wendy’s a charting album on iTunes.
Prior to joining RCA, Davis was SVP of Urban Marketing at Interscope Records where he oversaw campaigns for Top Dawg Entertainment’s Kendrick Lamar, ScHoolboy Q, Eardrummers, Rae Sremmurd, Mike Will Made-it, Rich The Kid as well as the highly acclaimed Black Panther soundtrack.
Davis joined Interscope through their college marketing program in 2008. He also helped pioneer the OPM Company alongside Dom Kennedy.
Davis sits on the board of advisors for Dreamhaus, a Los Angeles-based non-profit organization dedicated to implementing the arts as both an educational tool and as a viable career path.
“We have admired Archie’s work for some time and are thrilled to have him finally join the RCA team.”
John Fleckenstein, RCA Records
Archie Davis said: “I couldn’t be more excited to join RCA and to bring a home to Six Course Music Group.
“The incredible staff of executives and artists at RCA have been leading the way, shaping culture at every turn with their mix of established stars and developing new, cutting edge talent.
“Alongside Peter Edge and John Fleckenstein, I look forward to the label being a destination where all parts of entertainment come together authentically to have the biggest impact and as a place where artists are comfortable and happy to call RCA their home.”
“Archie Davis is an undeniable force in the music industry.”
Peter Edge, RCA Records
Peter Edge, Chairman & CEO, RCA Records comments: “Archie Davis is an undeniable force in the music industry and we are lucky and excited that he has decided to join and bring his label to RCA.
“His passion to find young talent, marketing acumen, and extensive relationships both within the music industry as well as the broader entertainment industry is what makes Archie an outstanding executive.
“I know he will only enhance RCA by bringing in hot new talent and delivering top tier marketing campaigns.”
“I couldn’t be more excited to join RCA and to bring a home to Six Course Music Group.”
John Fleckenstein, Co-President, RCA Records added: “We have admired Archie’s work for some time and are thrilled to have him finally join the RCA team.
“His unique blend of great ears, exceptional taste and savvy market awareness make him a next-gen marketer and a rising power player in our industry.
“I am confident Archie will make an immediate impact within our already formidable marketing team and help our drive to be the most artist-centric, creative and successful label in the business.”Music Business Worldwide