For a lot of artists, marketing doesn't come easily and, particularly given how deeply personal a lot of songwriting is, immediately shifting into shameless self-promotion mode can be difficult. Unfortunately, marketing is an essential yet increasingly part of being successful as a musician. Here we look at seven strategies that can make things easier.
In this most recent post to MusicThinkTank, Patrick McGuire looks at seven different marketing strategies artists should apply when looking to promote their music and themselves.
"Pitching your music is one of the least fun parts of being a serious musician. Writing an engaging bio and press release, looking up contact information and sending email after email into the abyss is soul-crushing, but also necessary for engaging new listeners and gaining momentum for your music.
Rather than aiming to get featured on the biggest blogs and playlists you can, starting small and working your way up from there is a good way to approach the gargantuan task of pitching music."