YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.
Starting today, fans watching videos on YouTube Official Artist Channels will see Eventbrite listings for live music performances in the U.S. below each video. A “Tickets” button enables purchase directly from Eventbrite.
Big Potential Upside For Artists
With more than 1 billion monthly users, YouTube’s global audience is a major destination for music discovery. 26% of Millenials and 44% of teens say they already discover live music events on YouTube, according to Nielsen.
So today's partnership should offer a boost to d.i.y. and independent artists and venues who use Eventbrite for ticketing. Live events continue to be a major source of revenue for artists, as much as 65% -85%.