Putting your music online is obviously an essential part of accruing fans, but a "build it and they will come" mentality does no one any good. Here we look at what is actually necessary to building a database of fans.
In this most recent post on MusicThinkTank, Tom Hess looks at what it really takes to grow a solid fanbase for your music online.
"Get your fans’ contact info by creating a website specifically for your band/music (not by just making a Facebook page or uploading to a website like Soundcloud). Then come up with something special and interesting to offer them and create newsletter where they can get it by signing up using their contact info. This gives a strong reason to exchange this info with you rather than you just asking for it."