Universal Music Group (UMG) has appointed marketing, advertising and brand management executive Jaime Weston as Executive Vice President of Consumer Marketing, effective immediately.
In the newly created role, Weston will develop targeted marketing strategies to grow the global audience for UMG’s artists across platforms, products and initiatives.
In addition, Weston will develop a consumer engagement platform to drive insights and guide consumer marketing initiatives as well as provide UMG’s labels, business units and territories with invaluable consumer insights.
She reports to Dave Rocco, Executive Vice President of Creative.
Before joining UMG, Weston (pictured, main) served as Senior Vice President of Marketing for the National Football League (NFL), where she led the strategic direction and management of the NFL brand and league marketing efforts, including the NFL’s creative department, fan strategy, advertising, entertainment initiatives and brand management.
“With Jaime’s expertise and experience, there is enormous potential to build a stronger relationship with consumers.”
Dave Rocco, Universal Music Group
Dave Rocco (pictured inset) said: “At Universal Music, we’re continuing to expand the very definition of a music company by providing artists with a broad range of services that go far beyond those traditionally offered by a record label.
“With Jaime’s expertise and experience, there is enormous potential to build a stronger relationship with consumers, market directly to audiences around the world and position our artists for even greater success.”
Weston added: “There is nothing more unifying today than the emotional power of music. People are listening to more music more than ever before through countless new experiences, opening up nearly limitless opportunities for UMG’s artists.
“I’m looking forward to helping drive deeper engagement with fans and developing key consumer insights that will help our labels achieve even greater levels of success.”Music Business Worldwide