Wednesday, October 31, 2018

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs | Forrester

Six months ago, we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention toward a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Questions, hope, and more than a little confusion ensued. […] [from]

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