The world of online ticket sales can seem like a murky one, and not without reason, but in reality not every transaction is as fraught with peril as it may seem. Here we break down the difference between a ticket seller and a ticket broker, the risk difference between the two.
In this latest post on MusicThinkTank, the people at Front Row Tickets dissect the difference between an online ticket broker, and an online ticket reseller.
"An online ticket reseller features tickets from people who can no longer attend the show or event for which they purchased tickets. It has tickets from people who purchased extra seats to offset the cost of their own attendance by reselling them. Some of the resellers on these marketplaces are ticket brokers, using the reach of the companies to get their tickets in front of potential customers. "