Spotify Premium subscriptions continue to grow, according a new report by Consumer Intelligence Research Partners. The research showed that 38% of all US Spotify subscribers now have a premium account, up from 36% three months ago.
“In our second survey of Spotify users, we can begin to discern some trends in how consumers use the service,” said Josh Lowitz, Partner and Co-Founder of CIRP. “Somewhat over one-third of Spotify users pay for Spotify Premium, and this percentage ticked up in the most recent quarter relative to the June 2018 quarter. Among these Premium subscribers, we’ve also seen an increasing percentage use Individual plans relative to June 2018 quarter."
Some of the increase may have come as a result of Spotify's effort to crack down on abuse of its Family plan.
"Notably, later in the June 2018 quarter, Spotify reportedly began to verify that Family Plan members live in the same household. We’ve seen some preliminary data that suggests this tactic has indeed started to move Spotify Premium subscribers to Individual membership plans.”