SoundCloud and Dubset have partnered to clear remixes and DJ sets on the streamer. Utilizing Dubset's technology, the pair will work to enable faster rights clearances, attribution and monetization for both content creators and rights holders.
The partnership will begin later this year with an invite-only beta for individual remixes, and the companies will eventually extend the program to include full DJ sets.
Dubset’s platform analyzes and identifies the use of original recordings within remixes, samples, mixes, assigning full rights to the original rights holders and claiming revenues from the new content. Dubset has deals with thousands of major and indie labels and publishers, claiming royalties for over 35 million pieces of original music.
“Music culture is constantly evolving, and what’s next often can’t be found on mass streaming services,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “We are excited to partner with Dubset to continue developing ways to attribute rights for remixes and other innovative content on SoundCloud.”
“SoundCloud is where content creators live. It is the most important platform on the planet for creators and the ultimate partner for Dubset,” says Stephen White, CEO Dubset Media Holdings. “Mixes and remixes not only establish incremental new revenue for artists and composers, they have proven over and over to be powerful music discovery growth tools, consistently driving growth in plays of the original track as well. We are very excited to bring Dubset’s clearance capabilities to SoundCloud’s users.”
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