SiriusXM wants in on the home entertainment market.
When it acquired Pandora in September, it said in its press release that Pandora’s “powerful music platform would help it expand its presence beyond vehicles into the home and other mobile areas”.
In its first big move into the smart speaker sector following that acqusition, it’s partnered with the market leader, Amazon.
SiriusXM has partnered with Amazon as part of what it calls its ‘Bring Us Home’ campaign, which aims to popularize its programming beyond its established base of more than 110 million vehicles.
As part of the partnership, Amazon Echo users get their first three months of SiriusXM programming free when they subscribe to a new SiriusXM Premier Streaming or SiriusXM All Access subscription.
Additionally, anyone that subscribes to a new SiriusXM All Access or SiriusXM Premier Streaming subscription will get an Amazon’s Echo Dot for free, (although a minimum six-month service is required).
Existing SiriusXM subscribers who upgrade from a SiriusXM Select to a SiriusXM All Access package will also be eligible for a free Echo Dot.
“Amazon is an unquestioned leader in delivering the products people want to their homes.”
Jim Meyer, SiriusXM
“Music and radio have always been central to the Alexa experience and how customers engage with her every single day,” said Jeff Kunins, Vice President, Alexa Entertainment at Amazon.
“We’re excited to work with SiriusXM to offer customers even more ways to discover and listen to the content they love – including news, comedy, live sports, music and more from SiriusXM.”
Jim Meyer, Chief Executive Officer, SiriusXM, added: “The products that SiriusXM and Amazon offer, and that consumers love, truly go hand in hand.
“Amazon is an unquestioned leader in delivering the products people want to their homes, and the extraordinary popularity of their Echo devices, and excitement for its latest Echo Dot, are the latest examples of that.
“As a leader in audio entertainment, SiriusXM’s unparalleled bundle of programming makes listening through those devices more enjoyable. With an Echo device, the SiriusXM streaming service is easier than ever to use in the home.
“This marks the beginning of a collaboration between our two companies that will empower us both to serve new and existing customers better as we bundle our products and offer exceptional value for their purchase.”Music Business Worldwide