Thursday, October 11, 2018

NFL partner On Location Experiences buys VIP concert firm Future Beat | Music Business Worldwide

‘Experiential hospitality’ company On Location Experiences, which counts the likes of Imagine Dragons, Metallica and the NFL among its partners, has acquired VIP concert experience company Future Beat.

According to On Location, 300 artists and tours are now represented as a result of the combination of its CID Entertainment division and Future Beat.

Financial terms of the transaction were not disclosed.

Future Beat, which offers a range of VIP ticketing, fan concert experiences and production services, was established in 2012 by CEO and Founder David Berger who has previously worked at the likes of Signature Networks and Live Nation.

“It’s thrilling to join a team of like-minded individuals at CID, who are also committed to supporting artists by providing their fans outstanding experiences across the globe,” stated Berger.

“This is an incredible opportunity for Future Beat, and we are looking forward to growing as part of On Location Experiences.”

John Collins, CEO of On Location Experiences added: “This is another transformative acquisition for On Location Experiences, as we continue expanding our footprint in the live entertainment space and leveraging our platform for the benefit of our partners and fans.

“The premium offerings of Future Beat and CID Entertainment are complementary and give our live music division significant scale.

“On Location continues to build upon its established business to create a world class, live events experiential platform in partnership with iconic rightsholders at the most premium levels in sports and entertainment.”

“Future Beat and CID share a common goal of connecting passionate fans with the artists.”

Dan Berkowitz, CID Entertainment

Dan Berkowitz, CEO and Founder of CID Entertainment said: “Future Beat and CID share a common goal of connecting passionate fans with the artists and music that they love.

“We are excited to join forces within the On Location platform and offer our unique model to more artists and music lovers.”

On Location Experiences is owned by RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the Carlyle Group.Music Business Worldwide


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