Columbia Records has named Manos Xanthogeorgis Senior Vice President of Digital Marketing and Media.
Xanthogeorgis (pictured) was previously Vice President, Head of International Digital for Sony Music Entertainment.
He reports to Jenifer Mallory, General Manager for Columbia Records.
In his new role, Xanthogeorgis will be responsible for developing and executing Columbia’s overall digital strategy including consumer engagement, social media, influencer and streaming marketing, and advertising on behalf of the label’s artists.
Appointed Vice President, Head of International Digital for Sony Music Entertainment in 2017, Manos oversaw international digital and streaming functions across the company’s Columbia, Epic, and RCA labels.
He was appointed Senior Director of International Digital for Sony Music in 2015.
He has helped develop and implement campaigns for Sony’s US-signed artists, including Adele, Beyoncé, Camila Cabello, David Bowie, Harry Styles, Khalid, SZA, Travis Scott, Pharrell, DJ Khaled, Future, The Chainsmokers, and others.
From 2012 to 2015, Xanthogeorgis was Manager, and then Director of Social Media & CRM for Legacy Recordings, the catalog division of Sony Music Entertainment.
He oversaw the strategy calendar and handled social media campaigns/digital content for artists including Bob Dylan, Michael Jackson, and Miles Davis.
“Manos has executed countless creative and impactful global digital campaigns for Sony Music signature artists.”
Jenifer Mallory, Columbia Records
“Manos has executed countless creative and impactful global digital campaigns for Sony Music signature artists around the world over the last few years,” stated Mallory.
“His strategic insight and acute understanding of the global digital and streaming landscape will be a tremendous asset to Columbia’s artists and label partners. We are so excited to welcome Manos to Columbia Records.”
Xanthogeorgis added: “I am truly honored and grateful to Jenifer Mallory and Ron Perry for the opportunity to be part of this new phase of Columbia Records, one of the most iconic record labels in the business.
“Working at Sony has been a life-changing experience for me. I owe a big thank you to the global Sony Music community for the continuous support and for being such an inspiration over the past few years.
“I am fortunate to be able to continue to work with Jenifer who is one of the brightest and most forward-thinking music executives and continue to learn from her. I look forward to further cultivating key partnerships around the world as we integrate our strategies regionally and globally.”
Music Business Worldwide