Los Angeles-based Position Music has promoted Wendy Griffiths to the position of EVP of Synch & Creative Marketing.
Griffiths joined Position Music in 2016 as SVP of Creative Marketing and is responsible for building and overseeing the pitching, sales and licensing teams to secure synchronizations for Position Music’s repertoire in Advertising, Film, Television, Trailers and Video Games.
The exec monitors the company’s overall synch revenue which has subsequently grown by 40% during her first year at the company. She has been instrumental in growing Position Music’s Commercial Division by securing numerous placements with Jeep, McDonalds and Samsung among others.
In her new position, Griffiths continues to work daily with Position Music’s composers and A&R staff as well as colleagues at major and indie music publishing companies to create original and cover music for pitching opportunities.
During her tenure at the company she has brought in blanket deals for the company’s production music divisions and worked directly with popular television shows such as America’s Got Talent and Dancing With The Stars for custom placements. In addition to Griffiths’ synchronization leadership role, she will begin to work with the roster of developing artists on the label side, building out branding and marketing opportunities.
“During her two years here Wendy has worked hard and succeeded in helping to grow our revenue, optimize our music catalog and visibility.”
Tyler Bacon, Position Music
Prior to working at Position Music, Griffiths held the position of EVP of Licensing & Synch for BMG where she managed the marketing, synch and licensing efforts for all new clients, pulling from a catalog that included music from Kurt Cobain, Aerosmith, Johnny Cash, Soundgarden, Bruno Mars, Will.i.am and John Legend amongst others.
Prior to BMG, Griffiths was Senior VP Video Promotion and Production for Warner Brothers Records where she played a key role in the team around Michael Buble, Linkin Park, Green Day, Josh Groban and Alanis Morissette among others.
Tyler Bacon, President and CEO of Position Music, stated: “I am proud to promote Wendy Griffiths to the position of EVP of Synch & Creative Marketing at Position Music. During her two years here she has worked hard and succeeded in helping to grow our revenue, optimize our music catalog and visibility and has also created a team environment fueled by her commitment to communication and working towards a common goal.”
Wendy Griffiths added: “I am proud and excited to be working with Tyler and the Position Music team. What Tyler has created here at Position is indeed the current and most cutting edge model for the music business. Having spent most of my career at the majors, it’s incredibly rewarding and satisfying to be a part of an independent company that is growing so quickly. I look forward to continuing my journey at Position under Tyler’s leadership and look forward to being a part of the company’s next chapter of growth.”
Position Music is an independent publisher, record label and management firm.
Established in 1999 and still led by Tyler Bacon, today Position boasts a multinational presence, an expanding Los Angeles headquarters, and a continually growing staff.Music Business Worldwide