Jenifer Mallory has been appointed Executive Vice President, General Manager at Columbia Records in NYC.
She will report to Ron Perry, Chairman and CEO of Columbia Records, in the role.
Mallory succeeds former Columbia EVP/GM Joel Klaiman, who left the company after six years last month.
Mallory will continue to be based in New York and oversee Columbia’s marketing, publicity, promotion, digital, sales, content, licensing, and brand partnerships departments.
Most recently, the exec was Executive Vice President, International Marketing for Sony Music Entertainment, playing a key role in the global strategic development of talent across Columbia, Epic and RCA.
Leading teams in both New York and London, she spearheaded global campaigns for US-signed Sony artists including Adele, Beyoncé, Camila, P!nk, Harry Styles, Khalid, SZA, Travis Scott, Pharrell, Daft Punk, DJ Khaled, Future, The Chainsmokers and many others.
“Jenifer is an accomplished and incredibly well-rounded executive.”
Ron Perry, Columbia Records
“Jenifer is an accomplished and incredibly well-rounded executive,” stated Ron Perry. “Her unique grasp of the global marketplace will help shape Columbia’s strategy into the future. The entire company joins me in congratulating Jenifer.”
Mallory said: “I’m grateful to Ron Perry and Rob Stringer for this extraordinary opportunity. I am looking forward to working alongside Ron Perry whose leading-edge vision, competitive spirit, and passion for music is infectious.
“Together we will continue to strengthen the artist-first culture that is a vital part of Columbia’s legacy while we steer the company into the future. The team at Columbia is world class and I am delighted to join them once again.”
Mallory began her career at Sony Pictures before joining Columbia Records’ Digital Marketing Department in 2006.
She transitioned to International Marketing at Sony Music in 2010 where she held various roles, culminating in leading the team as Executive Vice President, International Marketing. Jenifer has been profiled in Billboard’s 40 Under 40 and Women in Music issues.Music Business Worldwide