Earlier this year, several major Hollywood studios, Amazon, and Netflix filed a lawsuit against Dragon Media Inc, branding it a supplier of pirate streaming devices.
Under the flag of the newly formed anti-piracy group ACE, the companies accused Dragon of using the Kodi media player in combination with pirate addons. As such, the company facilitates mass copyright infringement, it was argued.
While the lawsuit remains ongoing, the legal pressure prompted Dragon Box to take a good look at its business. With ACE filing lawsuits against several ‘streaming boxes,’ the problem was not going away anytime soon.
“It’s been a tough 9 months for the company and the industry,” the company writes in a Facebook message picked up by Cord Cutters News.
However, Dragon Box is not throwing in the towel. The company will change its business model and promises to continue serving the latest entertainment, albeit at a cost.
“Instead of closing our doors and shutting down all boxes and riding off into the sunset we decided that it was in the best interest of you the customers and the company to change our business model..,” Dragon Box writes.
The company adds that it will continue to try and bring customers “the best legal content we can and add in as many services we can to make Dragon Box the box that beats any competitors out there.”
While the announcement isn’t very concrete, a company representative informs TorrentFreak that they plan to officially announce their “Blend TV” subscription service next week.
This service, which has a similar website design as the box seller, is operated by uMedialink LLC and works on various platforms and devices. However, it does come with a subscription, starting at $39.95 per month for access to 65+ US Channels, including live sports streaming.
While Blend TV is not exactly a household name, its FAQ section notes that it is perfectly legal.
“Absolutely! BlendTV has the required rights and permission’s for the distribution of all our channels and movies on demand,” Blend TV’s website reads.
Dragon Box has also put up their boxes up for sale again. However, these are completely different to the ones that were offered last year. They are configured for easy access to Blend TV, and no longer come with Kodi and infringing add-ons pre-installed.
TorrentFreak spoke to someone familiar with the situation, who explained that this move was inevitable. The company believes that this change is in their own best interests and the interests of their customers.
Dragon Box still believes that online streaming is the future. And they hope that, by partnering with Blend TV, they can continue doing business without legal trouble.