Sunday, September 16, 2018

Certain Songs #1320: New Order – “Run” | Medialoper

Album: Technique
Year: 1989

And then, three long years between Brotherhood and Technique, an uncharacteristic thing for a band that — if you counted Joy Divsion & the singles comps (fair, because they collected non-album songs) — had released 10 albums worth of studio material in their first decade.

Incredibly prolific. Until they weren’t. Which is normally how it happens, I guess. I mean, except for Robert Pollard, of course. The irony is that — because of the success of 1987’s Substance singles comp, as well as their ongoing onslaught of singles — New Order was getting ever more successful even as their music-making was slowing down.

And so when Technique was dropped, it became their highest-charting album to date, going to #1 in the U.K. and scraping the U.S. top 32. But it left me kinda cold. Maybe because 1989 was a weird year for me musically: we started Sedan Delivery and I quit KFSR, and those were either the causes or the symptoms or me feeling disconnected from the music scene for the first time since I first connected with it.

Or maybe it was that Technique was just OK. It was the first time I felt routine in their music, the first time I didn’t learn anything new from their music, and — crucially — the first time that all of the dance-oriented songs left me cold and most of the rock songs left me unexcited.

There were some exceptions, of course: “All The Way” featured a really cool organ solo, “Love Less” had a pretty chorus that I couldn’t quite identify, and “Run” was just a straight-up classic-sounding New Order song, combining Hook’s still-startling bass runs and an brightly fuzzy guitar solo from Sumner, making it the best song on the album by default.

This all seems harsher than I’d like: “Run” was good enough that New Order released it as a single — shortened, remixed and retitled “Run 2,” — but it totally stiffed on both sides of the pond, because by this point it was the first non-dance single they’d released since “Ceremony,” and as such, was far too off-brand to connect. In any event, it would be another four years before they released another album, and another dozen before they released a good one.


“Run” Official Music Video (single version)

“Run” performed live in 1989

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