“We’re not in it for the money,” says Apple CEO Tim Cook about the tech giant's loss leader Apple Music service. While these are enough to concern Daniel Ek, it is Cook's dismal of 'bits-and-bytes' streaming that the Spotify CEO will likely find the most upsetting.
“I couldn’t make it through a workout without music,” Apple CEO Tim Cook told Fast Company. “Music inspires, it motivates. It’s also the thing at night that helps quiet me. I think it’s better than any medicine.”
But without naming Spotify, Cook clearly had the upster streamer and its famous algorithmically driven playlists in mind when he added: “We worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”